Top 10 luxury watch brands 2013 Featured

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Top 10 luxury watch brands of 2013 Top 10 luxury watch brands of 2013

Luxe High Life takes a look at 2013’s top luxury watch players in terms of brand identity, artisanship, value for your hard earned money and of course, return on investment. 



Patek Philippe

Founded in 1839, the Geneva based family run firm is as renowned for its precision and craftsmanship as it is for its rare and exclusive timepieces. The company has built its empire on the image of a sophisticated gentleman who belongs to a very elite club of old money. If you are looking for a highly precise, superbly refined and a future investment piece, then this is your brand.

Patek Collection:

 Men's  Ladies' 
Golden Ellipse
Grand Complications 
Grand Complications 


Most expensive watches by Patek Philippe:

Super-complication Watch: $11 million
Watch Ref. 1527: $5.63 million
Caliber 89: $5 million
Pilot Watch: $1.7 million
Sky Moon Tourbillon Model 5002P: $ 1.5 million
Patek Philippe Ref 2523 Worldtime: $1,340,675
Sky Moon Tourbillon Ref. 5002: $1.2 million
Patek Philippe Ref 5131J World Time watch: $1,045,260
Nautilus Ref. 5726 Annual Calendar Watch: $40,000
Calatrava Officer’s Watch Ref. 5153: $ 25,800



Vacheron Constantin

Vacheron Constantin

Founded in 1755 by Jean-Marc Vacheron, a young entrepreneur as well as a skilled watchmaker based in Geneva, Vacheron Constantin is the oldest watch manufacturer in the world. It once held the number one spot on the Swiss A list but the brand's marketing prowess and return on investment value falls a bit short of Patek Philippe. However, it has still maintained the image of excellence, maturity and old money. The company's philosophy, "do better if possible and that is always possible," has led it to create timepieces that countlessly push the boundaries of perfection. Aligned with Geneva's standards of excellence, each Vacheron Constantin watch comes with a guarantee of provenance, precision and durableness.

Most expensive watches by Vacheron Constantin:

Vacheron Constantin Kalista - $11 million
Vacheron Constantin Tour de I'lle - $1.5 million
Vacheron Constantin Patrimony Traditionelle - $725,000
Vacheron Constantin Malte Tourbillon Regulator - $700,000
Vacheron Constantin Les Cabinotiers - $387, 200
Vacheron Constantin Malte Tourbillon Skeleton - $320,900





The crème de la crème of Haute Horlogerie since 1775, Breguet combines exceptional expertise in the mastery of complex grande complication watches. That coupled with an incredible past history that includes Marie Antoinette and Napoleon makes Breguet stand out in a league of its own. Breguet also pioneered watch-making technologies such as the tourbillon (a mechanism to improve accuracy by escaping gravity)

Breguet Collection:

 Men's  Women's

Type XX,XXI 
La Tradition

Type XX
Reine de Naples 


Breguet’s Masterpieces:

120ZD/12: "Sympathique" clock and its wristwatch
Perpétuelle pocket watch with "à toc" quarter repeater in 18K yellow gold
1160 "Marie-Antoinette"

Most expensive watches by Breguet:

Grande Complication Marie-Antoinette Number 160 – at least $10 million
Duc d’ Orleans Sympathique – $6.8 million
Antique Number 2667 – $4.24 million
Grande Complication Antique Number 4111 – $2.56 million
Hora Mundi – $633,000
Reine de Naples Ladies Watch – $374,100





A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first manufacturer to have been established in the Vallée de Joux, Switzerland. Today, Jaeger-LeCoultre is undoubtedly one of the most prolific in-house movement manufacturers. Over the years, the brand has been crafting some of the finest watches ever made such as the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos.

Most expensive watches by Jaeger-LeCoultre

Hybris Mechanica Grande Sonnerie – $2.5 million
Master Grand Tourbillon – $681,000
Reverso Complication a Triptyque – $600,000
Gyrotourbillon – $404,000
Master Minute Repeater 1833 – $386,270
Grande Tradition Tourbillon Quantieme Perpetual – $138,000
Duometre a Quantieme Lunaire – $100,000





Audemars Piquet

Founded in 1875 in Le Brassus, a village in the Joux valley region in the heart of the Swiss Jura, Audemars Piguet has become renowned for its legendary spirit of innovation. Audemars Piguet is the oldest Manufacture of Haute Horlogerie never to have left the hands of the founding families. From the first Grande Complication pocket watch presented in 1882, to more recent models such as the Jules Audemars and the Royal Oak, the company continues to produce some of the world’s finest timepieces. 

Royal Oak Offshore
Jules Audemars
Edward Piguet

Latest 2013 creations

Royal Oak Offshore Diver
Grande Complication Royal Oak Offshore
Royal Oak Offshore Chronograph
Minute Repeater Tourbillon Chronograph





Undoubtedly, Rolex is one of the most commercially powerful brands in the world. Even my 94 year old grandmother knows what a Rolex is. While watch connoisseurs like to snob it, there is no denying that this company demands respect in terms of its iconic culture, marketing prowess and turnover. Its most popular models in 2012 were: Submariner, Sky-Dweller, Yacht-Master, Lady-Datejust & Lady-Datejust 31, and Date-Day.

The most expensive watches made by Rolex:

1942 Rolex Chronograph – $1.16 million
Eric Clapton’s 1971 Rolex Daytona - $505,000
Rolex GMT 116769TBR – $485,350
James Bond 1973 Rolex 5513 – $450,000
Dr. Rajendra Prasad’s Gold Rolex Oyster – $440,000
Rolex Platinum Pearlmaster 18956 – $276,000
Paul Newman Ferrari Red Rolex Daytona 6565 – $267,203
Steve McQueen 1967 Rolex Submariner – $234,000
Paul Newman Rolex Daytona – $106,273





Who doesn’t like IWC? Continually churning out strong, focused timepieces, IWC is one of the most respected watch brands out there. Catering for those who appreciate a no frill design performance watch, the brand has become immensely popular over the past 10 years. Originally founded by an American engineer Florentine Ariosto Jones, today the company is run by the Richemont Group and has its headquarters situated in Schaffhausen Switzerland.

Most popular watches

Classic TOP GUN collection:
Da Vinci
Portuguese Family
Aquatimer Chronograph Edition Galapagos Islands
Pilot’s Watch Chronograph Edition Antoine De Saint Exupéry

Most expenses pieces by IWC
Siderale Scafusia – $750,000
Grande Complication Platinum – $318,000
Grande Complication Perpetual – $240,000
Portuguese Tourbillon Squellette – $185,000
Portuguese Mystery Tourbillon Retrograde – $136,000
Portuguese Minute Repeater – $116,000





The youngest luxury watch brand on our list, Hublot was founded in 1980 in Switzerland by Maksim Kuts. Since then, the brand was bought by the French luxury goods powerhouse LVMH Moet Hennessy. Its success is largely due to the fact that it has broken every watch convention by being one of the first to introduce the gold Hublot watch with the first natural rubber band. Hublot’s motto is simple and admirable: precision, high quality, elegant and sporty combined in one timepiece.


Most expensive watches by Hublot

The Hublot $5 million – $5 million
Million Dollar Black Caviar Bang – $1 million
Bigger Bang Diamond Tourbillon Limited Edition – $290,000
Big Bang King – $250,000





One of the oldest Swiss watch manufacturers, Blancpain has been contributing to the development of luxury mechanical watchmaking since 1735. Today, the company is owned by The Swatch Group under the leadership of Mark A. Hayek. The interesting thing about this company is that it has vowed never to produce a quartz movement watch (perhaps to set it apart from the rest of the rat pack.) Each piece has a single watchmaker, thus ensuring the quality and coherence in the creation of each timepiece. If you like an exceptional well made classical watch and the occasional erotic time ticker (yes the Swiss also have a sense of humour) then this is your brand.

Blancpain’s most notable collections:

Fifty Fathoms

Most expenses pieces by Blancpain:

Tourbillon Diamants – $1.812 million
1735 Grande Complication – $1.024 million
Carrousel Volant Une Minute Watch – $481,700
Le Brassus Tourbillon Chronograph Watch – $264,400





Often snubbed by watch connoisseurs for their brash designs and lack of innovative features, you cannot, however, deny the history and legacy behind Panerai. In 1860, Govanni Panerai opened the first Panerai store in Ponte delle Grazie in Florence, which also played the role as a workshop and the city’s first watchmaking school. It wasn’t long before Panerai was creating time machines to meet the military needs of the Royal Italian Navy and today, Panerai has become an official supplier to the regia marina supplying watches and precision instruments. Although very popular a few years back, it has definitely slipped down the luxury watch hierarchy. Perhaps a younger design team and a more savvy marketing team will restore the brand to its former glory.

Most expensive watches by Panerai

Luminor 1950 Tourbillon GMT Watch – $127,200
Specialties Radiomir Tourbillon GMT Titanium Watch – $127,200
Specialties Luminor 1950 Tourbillon GMT Ceramic Watch – $133,600
Specialties Radiomir Tourbillon GMT Pink Gold Watch – $136,800
PVD Destro Watch – $170,000
Limited Edition L’ Astronomo Luminor Tourbillon 1950 Equation of Time
Watch – $235,000
Luminor 1950 Tourbillon Equation of Time Watch – $248,400
Marina Militare Black Seal Watch – $400,000
Slytech Watch – $400,000
Kampfschwimmer Watch – $1 million